What if your child's education could be as personalized and unique as they are? What a dream! What if parents could receive support from the State using money already allocated for their child to make this dream a reality? This is the purpose behind the latest Education Freedom initiative that the American Federation for Children is pursuing. AFC came to us for help in communicating this vision to lawmakers in Georgia and across the country. Once we understood the goal, as parents ourselves, we couldn't help but dive in and put shape to this campaign series. (Spot 1 featured above.)